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In this article, we plan to introduce one of the most famous brands in the world that has over 175 years of experience in designing and manufacturing gold and jewelry, wrist watches, perfume, and even luxurious pens, and lighteners and is a popular brand for different levels of society. This experienced brand is Cartier. Read this article to know everything about Cartier.
A History of Cartier
In 1847 the first steps were taken towards founding Cartier. In those days, Louis François Cartier was 31 and apprenticed at a jewelry workshop. Hi master was called Adolphe Picard and after a while sold his store to Cartier and it was when Cartier started his business in a small store.
in 1872, Louis ran the business with his son, Alfred’s assistance. What he had in mind in those days, was producing gold and jewelry that was the result of imagination and fantasy. Alfred had three sons, all of whom helped him develope Cartier. In 1898, the name of this shop changed to Alfred Cartier and sons, which meant Cartier was on the way to making a success.
To Alfred, however, it was just the beginning and he dreamt of developing his business. Alfred knew that his father had manufactured royal designs for French aristocrats and they had already made a success. Alfred dreamt of a global empireship. He sent his children to New York, Russia, American and London to develope the business and make new opportunities for the brand to become known to other countries
Cartier continued making unique jewelry for aristocrats and celebrities like Rockefeller, the Ford family, King Edward VII, and the King of Albany. Cartier made a bracelet for king Chulalong which had a worth of $450000.
After a while, they came across a new idea, and decided to manufacture a list of different useful products which were luxurious and could represent Cartier the best way. Therefore, they decided to manufacture products like lighter, tin-opener, and even gold yoyo.
After a while, Cartier brothers decided to add watch-making to their business too. The first watch that Cartier produced was during Louise’s administration and it was made for one of hid Brizilian friends called «Alberto Santos Dumont». In the rest of this article, we will introduce 11 famous products by Cartier.
Louise was a very creative person and during his administration several top products like «Tank Watch» and «Love Bracelet» were designed and manufactured. After 1942, new products were added
Today Cartier has turned into a famous brand with several branches on different continents of the world. It has 179 stores with 8000 salespeople in123 countries of the world and has successfully introduced its products to people around the world.
Distinctive Performance of Cartier
Cartier became more and more known to the world day by day, and its jewelers experienced their hugest work traffic in 1902 when designers and jewelers were busy making Orders of courtiers around the world for Edward VII’s crowning ceremony.
Cartier releases a new collection every two years and the launching ceremonies are of great attraction to fans. As an instance for launching a collection titled «Jewels of the Nile», the New York exhibition was decorated with an Egyptian theme, and to complete this work of art they had brought a pyramid and two living peacocks to the exhibition too.
The Skilful Cartier Designer
Cartier owes a big deal of its present success to successful and talented designers who have worked hard through the years to apply Cartier standards to all pieces they manufacture. One of the most famous Cartier designers was «Jeanne Toussaint» and as Louise once said about her “She understands the luxury of jewelry and knows how to design lux products for Cartier”.
Cartier’s Motto
Cartier has a famous motto that seems to have appeared during Louise Cartier’s administration and the staff have adhered to it for years. This is the motto of Cartier «Never Imitate, Always Innovate» There is no surprise that Cartier has no tendency to make copies because their works are designed with great craftsmanship.
Cartier is even against imitations of its works and once smashed and crashed several watches that were actually copies of their design.
Cartier tries to block the way on any type of immitations. This famous brand has two workshops one of which is for designing modern pieces of jewelry and the other, whose location is kept a secret, is for designing royal pieces of jewelry.
Cartier has designed many popular and symbolic pieces many of which are also ornated with precious gemstones and each of which has attracted and impressed the audience when launched. Besides the great designs of these pieces, they are made with the highest-quality materials.
11 Superior Products by Cartier
Cartier is seen as one of the most prominent names in the field of gold and jewelry and has made great products that are not only high in quality but also look attractive and some even pertain to a hidden story. What follows is an introduction to 11 superior products by Cartier.
1- Maria Félix’s Crocodile Necklace
The famous Felix necklace is made of two crocodiles, one of which contains 1023 pieces of yellow diamond and the other has 1060 pieces of emerald. This necklace was made in 1975 upon an order by a superstar called Felix who was one of the most up-to-date actresses in Mexican cinema. In her closet, one could find brands like «Givenchy», «Balenciaga» and «Chanel» and she also had a jewelry collection, the most important one of which was «Ashoka Diamond» that once belonged to «Harry Winston».
2- Cartier Famous Red Box
These boxes can be seen as Cartier’s signature and was first seen in the first fe years after Cartier was founded. These boxes were also used in a movie titled as «Gentlemen Prefer Blondes» and Cartier products were seen in these boxes. From 2009 on, the boxes were made with eco-friendly materials in which no plastic was used.
The Santos Watch
In the beginning of the 20th century, it was customary for men to carry pocket watches. However, checking the time with these watches was kind of cumbersome, and people couldn’t use them while working. Louise Cartier, who was the grandson of Cartier founder, made this watch for a friend of him who was an aviator Santos coldn’t take his watch out of his pocket while working, so Louis made him this watch and Asantos did his best to advertise and make this watch popular.
4- The Tank watch
Though the name of this watch sounds a little strange, nothing is strange in the world of arts. In one of the days of the first World War, as Louise Cartier was looking outside the window of his room, he saw a Renault FT-17 and named the watch he was working on, the same.
The watch has a rectangle-shaped frame, with a square screen in the center, where the numbers and clock arms are fixed. After the watch was manufactured in 1917, many famous people have worn it, among whom «Andy Warhol» and «Michelle Obama» can be noticed.
After manufacturing this attractive watch, a famous French watchmaker said that «if Building all tanks were left to Cartier, the world would be a better place to live in peace».
5- Tutti Frutti jewelry Eastern Jewelry
This piece of jewelry which is ornated with emerald, ruby and agate gemstones is impressed with royal colors or the Indian court.
6- Trinity ring of Cartier
Cartier Trinity Ring shows three rings twisted in each other and symbolizes that love has no beginning and no end. This ring was first manufactured in 1924 and was considered a creative innovation at that time. Among those who have worn this ring, one can mention «Princess Diana» and «Nicole Kidman».
7- Panther Brooch
Jeanne Toussaint was one of the most famous Cartier designers, according to whose colleagues the walls of his rooms were covered with panther feather. She was one of the creative designers who designed a brooch in the shape of a panther in twentieth century and later on Wallis Simpson, Edward VII’s wife wore it.
8 -María Félix Snake Necklace
This necklace, like Maria Félix’s Crocodile, was made upon an order by the Mexican cinema superstar. Building this large snake which was as big as a real asp took two years and 2473 pieces of baguette and brilliant-cut diamond were used.
9- The Taylor-Burton Diamond Necklace
This romantic and of course impressive gift was made of 69.42 carats of diamond, and Richard Burton gave it to his wife «Elizabeth Taylor»
10- Must de Cartier
This product, in contrast with the products we have already introduced, is not a piece of jewelry , but it is a perfume. Cartier produced this perfume 120 years after its establishment in 1981, and soon it became popular among people. Cartier continued producing perfumes, and it has made some other perfumes like «Carat», «L’Envoi de Cartier», «Les Heures Voyageuses» and «La Panthère» up to now.
11- Clash de Cartier
This product which has recently become very popular was released in 2019. The collection has surprisingly combined studs and colorful beads and as «Harper’s Bazaar» describes, it has depicted delicacy and Dignity side by side with each other and that is all of what a woman expects from her jewelry.
Conclusion
In this article we discussed Cartier and talked about the old days when Louise Cartier bought the art workshop from his master and developed a business with his sons’s assistance. The brand could meet the aristocrats’ and celebrities’ expectations and continued its way by keeping it a family business. Today, Cartier has different branches on 5 continents of the world and not only ordinary people but also celebrities and aristocrats are among is fans. Beauty, quality and creativity that Cartier had adhered to from the very beginning, side by side with the famous motto of «Never Immitate, Always Innovate» has turned Cartier into one of the most reliable brands in the world.
Finally we suggest that in order to buy a piece of jewelry with the design of the day, pay a visit to EG online shop to be sure about the quality of the piece and make purchase with no worries.
