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In previous EG article, we discuss Tiffany and Cartier, as two well-known brands in the field of jewelry. Both of them have a rich background that refers to more than a hundred years ago, and today, each of them is known as a reputable brand in the field of jewelry. In this article, we plan to discuss a Swedish brand titled Piaget, and we will introduce its most prominent products. Stay with us in this article, to get to know more about Piaget.
Piaget from Past to Present
Piaget is seen as one of the most famous brands in manufacturing jewelry and wrist watches and its main reputation is due to its innovations in manufacturing watches over years. The brand was established in 1874, in a village in Switzerland called La Côte-aux-Fées. George was a farmer and was busy with making a watch on a winter day. He was only 19 then and was trying to make more money this way.
George started making watches in a small workshop he had made on his farm, and continued working in that small workshop making small pocket watches. He was a humble man, and he never even thought that one day, his small workshop would change into a global brand. He tried to work better than expected, and after a few years, when his workshop became larger, it became a slogan he adhered to. He stayed loyal to this principle for years and produced perfect products.
There is no clear account of Piaget’s work in the first 50 years of his business, which is because he made many watches during those fifty years, but didn’t attribute a name to any of them. Although a book was written to narrate the story of this brand, nothing was mentioned about the products that were made in the first few years of Piaget’s work.
in 1911, Piaget’s son stepped on the path his father had started many years ago, and continued his work as a full-time job. During the years that Timothy’s ran Piaget store, it was not still known as a brand and was just seen as a successful watchmaker. After Timothy, in 1943, his grandson, Valentin Piaget took over the business and the brand was transfered from each generation to the next while staying loyal to their main principles about high quality.
Timothy Piaget’s most important measure, was registering the brand. Piaget who used to be a simple watch maker, was now registered as a brand and to be seen it was needed for him to attend big events. In the 1950s, George Piaget’s grandchildren registered the logo of the brand, as a result of which Piaget could be known as a commercial brand. Valentin was the third generation of this family who took big steps in evolving and developing the brand. Some of the products that are known as the brand’s signature, are the products of his creativity.
Valentin’s most important innovation on the path of manufacturing Piaget products refers to making a very slim watch called “Alti Plano”. The watch is seen as he Piaget signature and created the necessary background for future products. The watch which was unveiled in the early 60s, could be winded manually, and had a diameter of only 2 millimeters. After this, the first examples of Emperador were presented to the market and remained the most luxurious brand of men’s watch for ever.
in 1963, Valentin introduced a new group of watches to the market that were decorated with precious gem stones. Although men were the only addressees for Piaget’s products up to then, women became their target customers from the second half of the twentieth century. Among the celebrities who admired Piaget watches, we can mention Sophia Loren, Elizabeth Taylor, and Jacqueline Kennedy
One of the main reasons that pushed Piaget towards producing unique designs and turned it into an artistic brand was being chosen by celebrities which lead to the brands cooperation with famous figures such as Salvador Dali and some other similar characters.
The Most Famous Piaget Watches
Piaget began its work as a watch maker and has over a century of experience now. Although the brand has had significant developments in producing jewelry, it has more experience in manufacturing watches. In the following, we will mention three of the most famous watches by Piaget that have been appreciated by people of different generations for years.
Altiplano Watch
In 1957 when Piaget introduced Altiplano with its stylish, delicate design, a new era in manufacturing watches was started. like other products made by Piaget, these watches are made using the best material such as platinum. Besides, there is also a micro rotor made of 24K gold in this Piaget watch, as a result of which the watch arms move very slowly. In this watch, the manufacturer has used his knowledge and experience to present all details of the watch masterfully.
Limelight Gala Watch
Together with the development of reliable brands in the world, there are many wrist watches, that may attract people’s attention everyday. However, Limelight Gala is a Piaget watch that has been appreciated from 1972 to day, so much that even a new version of it was unveiled in 2013. It seems that the beautiful signature of Piaget is timeless, and has its fans in different eras. The watch was first sent to the market with a white band, but in 2013 was presented with a satin band and in 2016 with a white and pink band made of 18K gold, could attract the young generation. The shining gems around the watch screen have made it suitable for any style.
Polo Watch
Polo watch was sent to the market in 1979 and has been improving from then on. in the 1980s, wearing this watch was a sign of manly style and prestige. After a while, different versions of the watch were made with steel and was named Polo S, which made the watch popular with more people.
Piaget Jewelry
Although Piaget has so far been introduced as the experiences producer of stylish watches, the brand’s activities in the field of jewelry shouldn’t be disregarded either. The criteria Piaget has for producing jewelry, are very accurate to make high quality pieces that look beautiful and unique. With regard to the historical background of Piaget, the creative designers, associate the classic art with the designs of the day, and finally make products that result from applying deep feelings in their designs. Besides beauty, Piaget does its best to produce pieces that are beautiful but not copies of other brands’ work.
Piaget activities in the field of jewelry started in 1960s. Piaget began by applying creativity and is seen as one of the pioneers of using precious gem stones such as Onyx, Turquoise, lapis lazuli and many other precious stones. After three decades of activities in the field of jewelry, in 1999, Piaget sent its first jewelry collection titled “Possession” to the market. Simplicity has always been the main basis on which Piaget has made its different pieces on, which meets the people’s taste today.
The Interesting Story of Piaget
One of the important works done by the fourth generation of this family is introducing Piaget book, through which everybody will get to know about the path through which the brand has moved. In this book, Valentin has mentioned people prior to pieces and has written about people who have been into producing Piaget pieces for over 140 years. Writing the book, specially the chapters that referred to the initial years of Piaget’s work was a difficult task, in that there was not much information available about that. The book is written in 327 pages, which is a testimony on Piaget’s good work as a result of which it has many fans and has worked actively for over 140 years.
If you are interested in the products made by the most reputable jewelers around the world, we suggest you don’t miss our article on «The Interesting Story of Cartier».
Conclusion of Piaget Jewelry Brand
In this EG article, we discussed Piaget and went through the background of this brand from the very initial days. Buying unique jewelry has always been among the issues that stylish people have been concerned with. To buy unique jewelry, we suggest you visit EG jewelry store.
